News Today Logo

Posted 05 May 2025

2 min read

IICT has been launched by Ministry of Information and Broadcasting in collaboration with FICCI and CII.

About IICT:

  • It will serve as a National Centre of Excellence (NcoE) dedicated exclusively to Animation, Visual Effects, Gaming, Comics, and Extended Reality (AVGC-XR) sector.
    • Extended Reality (XR) technologies blend physical and digital worlds e.g. Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR).
  • It will follow same template as IITs and IIMs in India to transform itself into a massive world-class education and training hub for students who aspire to be professionals in AVGC-XR sector.
An infographic titled "Benefits of NCOE (National Centre of Excellence)" highlighting four key advantages:  Exponential Growth Potential: The animation industry is growing at a rate of 25%, with an estimated value of ₹46 billion in 2023 (according to the FICCI-EY Report 2023).  Employment Opportunities: An estimated 5,00,000 new jobs are expected, with a focus on education, skilling, industry development, and innovation.  Creation of Indigenous IP: Aims to produce intellectual property for both domestic and global markets, supporting India's digital creative economy.  Enhancing India's Soft Power: Promotes cutting-edge training and combines India's rich cultural heritage with modern technology.

Status of AVGC-XR sector

  • Globally AVGC-XR market was valued at over $366 billion in 2021.
  • India: Currently accounts for less than 1% of the global market. Indian AVGC-XR market could reach $26 billion by 2030.
  • Karnataka, recognized as India's IT hub, is carving out a leadership position in the AVGC-XR sector.

Emerging key growth drivers of AVGC-XR sector in India

  • Growing OTT User base: In 2024, India had an estimated 547 million OTT users, representing a penetration rate of 38.4%.
  • Growth of Smartphone Users: India is set to have over 900 million internet users by 2025, with a majority from rural areas, according to the IAMAI and Kantar report.
  • Wider Spectrum of Applications: Animation and VFX sector can be used in Gaming, EdTech, Architecture etc.
  • Advent of New Technologies: E.g. Investment in AR and VR is increasing year on year.
  • Other reasons: Increased R&D Investments, Growing 5G Presence etc.
  • Tags :
  • Creative Economy
  • AVGC-XR Sector
Watch News Today
Width resize handle
Height resize handle

Search Notes

Filter Notes

No notes yet

Create your first note to get started.

No notes found

Try adjusting your search criteria.

Subscribe for Premium Features