As per the Supreme Court (SC) directive, no advertisement will be permitted to run on television, print media, or the internet without a valid SDC.
- SDC, signed by an authorized representative of the advertiser/advertising agency, needs to be submitted through these portals.
- Broadcast Seva Portal for TV and Radio Advertisements.
- The Press Council of India's portal for print and digital/internet advertisements.
- SDC will certify that the advertisement:
- Does not contain misleading claims.
- Complies with all relevant regulatory guidelines, including:
- Those stipulated in Cable Television Networks Rules, 1994.
- The Norms of Journalistic Conduct of the Press Council of India.
Significance of the step
- Ensure transparency and accountability: By preventing misleading advertisements being published with no accountability on the part of the manufacturers, promoters and advertisers.
- Ensure consumer protection: By preventing violation of the rights of the consumers, unfair trade practices and false advertisements which are prejudicial to the interest of the public.
- Ensure better implementation of Legislations and Rules: Like complaints registered under Guidelines for Prevention of Misleading Advertisements and Endorsements of Misleading Advertisements, 2022.
Press Council of India (PCI), 1979
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