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Posted 22 Aug 2024

2 min read

The concern was raised while launching a report ‘Net Impact of E-Commerce on Employment and Consumer Welfare in India’ which shows positive impact of e-commerce on Indian economy (refer to the box). 

  • "e-commerce" means buying or selling of goods or services including digital products over digital or electronic network. 

Adverse Impact of e-commerce 

  • Predatory pricing: e-commerce platforms can offer deep discount to get rid of competitors and take over the market.
    • When competition is reduced consumer may lose the benefit of cost effectiveness of e-commerce platform. 
  • Reduced options for consumers: Fewer local shops may lead to higher travel costs or fewer shopping choices if they avoid online shopping.
  • Loss of employment: Due to less competition and impediment of traditional retail sector.
  • Privacy issue: Abuse of consumer data and consumer privacy.
  • Breach of law:  For example, currently some e-commerce platforms (like amazon) in India are engaged in direct sales to consumer sales, despite regulatory restrictions on B2C transactions.

Regulations of E-commerce in India 

  • Consumer Protection (E-Commerce) Rules, 2020 
  • Consumer Protection Act 2019

Positive impact of e-Commerce

According to the report released recently:

  • e-commerce, comprising 7.8% of total retail sales in 2022 is growing at a CAGR of 27% between 2018 and 2030. 
  • It does not have any negative impact on traditional retail, results in Consumer welfare gain (due to convenience, cost effectiveness, etc.)
  • It has also increased employment particularly for women. 

 

  • Tags :
  • Consumer Protection Act 2019
  • E-Commerce
  • Predatory pricing
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