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Posted 24 Apr 2024

2 min read

  • Court also requested Union Ministries to detail the actions taken to combat deceptive advertising practices, which negatively impact public lives.

 

  • Misleading Advertisements
    • Misleading advertising is any published claim that gives a consumer an incorrect understanding of the product or service.
    • Under Consumer Protection Act 2019, an advertisement is misleading if it
      • Falsely describes a product/service, 
      • Gives a false guarantee to nature, quantity or quality of product/service, 
      • Represents unfair trade practice, or
      • Deliberately conceals important information. 

 

  • Impact of misleading advertisements
    • Violates consumers’ right to information and choice
    • Potential to cause consumer financial loss and mental agony
    • Severe repercussions on consumer health and safety, especially with advertisements of drugs or medical devices of questionable efficiency.

 

  • Initiatives Taken to combat misleading advertisements
    • ‘Guidelines for Prevention of Misleading Advertisements and Endorsements for Misleading Advertisements, 2022’ issued by Central Consumer Protection authority (CCPA).
    • Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954: It prohibits advertisement for remedies alleged to possess magic qualities. 
    • Consumer Protection Act, 2019: Establishes CCPA to regulate matters relating to misleading advertisements.
    • Food Safety and Standards Act, 2006: Penalty for misleading advertisements pertaining to food.
  • Tags :
  • Consumer Protection Act
  • "Misleading” claims in advertisements
  • FMCG
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