Jal Jeevan Mission (JJM) Behavioural Change Communication Strategy Released | Current Affairs | Vision IAS
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    Jal Jeevan Mission (JJM) Behavioural Change Communication Strategy Released

    Posted 20 Feb 2024

    1 min read

    • The objective of strategy is to change the behaviour of people to achieve the goal of JJM. 
      • Strategy is based on four pillars-
        • Media Engagement and Digital Strategy 
        • Advocacy and Communications 
        • Community Mobilization 
        • Social and Behaviour Change Communications 

     

    • About JJM (launched in 2019)
      • Objective: Provide Functional Household Tap Connection (FHTC) to every rural household i.e., Har Ghar Nal Se Jal (HGNSJ) by 2024.
      • Scheme Type:  Centrally Sponsored Scheme 
      • Ministry: Ministry of Jal Shakti
      • Implemented through decentralized, demand-driven, community-managed approach.
        • For instance, Paani Samitis/Village Water and Sanitation Committee have been established at Gram Pachchayat level. 
        • Initiatives like Aao Nadi Ko Jaane: Youth Mobilisation (Rajasthan) have been also taken. 
      • Fund-sharing pattern: 
        • 100% for UTs without a legislature; 
        • 90:10 for northeastern states and UTs with a legislature; and 
        • 50:50 for all other states.

     

     

    • Key Achievements 
      • Coverage increased from 17% (2019) to 74.23% (2024, out of total 19.14 crore rural households).
      • 6 states and 3 UTs assured 100% tap water connectivity such as Goa, Punjab etc. 
      • 9 fold increase in tap water coverage in 112 Aspirational Districts (comparison to 2019).
    • Tags :
    • Jal Jeevan Mission
    • SDG 6
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