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Posted 20 Feb 2024

1 min read

  • The objective of strategy is to change the behaviour of people to achieve the goal of JJM. 
    • Strategy is based on four pillars-
      • Media Engagement and Digital Strategy 
      • Advocacy and Communications 
      • Community Mobilization 
      • Social and Behaviour Change Communications 

 

  • About JJM (launched in 2019)
    • Objective: Provide Functional Household Tap Connection (FHTC) to every rural household i.e., Har Ghar Nal Se Jal (HGNSJ) by 2024.
    • Scheme Type Centrally Sponsored Scheme 
    • Ministry: Ministry of Jal Shakti
    • Implemented through decentralized, demand-driven, community-managed approach.
      • For instance, Paani Samitis/Village Water and Sanitation Committee have been established at Gram Pachchayat level. 
      • Initiatives like Aao Nadi Ko Jaane: Youth Mobilisation (Rajasthan) have been also taken. 
    • Fund-sharing pattern: 
      • 100% for UTs without a legislature; 
      • 90:10 for northeastern states and UTs with a legislature; and 
      • 50:50 for all other states.

 

 

  • Key Achievements 
    • Coverage increased from 17% (2019) to 74.23% (2024, out of total 19.14 crore rural households).
    • 6 states and 3 UTs assured 100% tap water connectivity such as Goa, Punjab etc. 
    • 9 fold increase in tap water coverage in 112 Aspirational Districts (comparison to 2019).
  • Tags :
  • Jal Jeevan Mission
  • SDG 6
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